Unprecedented. Never Seen Anything Like This. Catastrophic. If you’re in business right now and have anything to do with hospitality, health & fitness, cosmetology, coiffure or restaurants … you’ve been hearing or saying this a lot lately. Many small and large companies can’t wait for a potential bailout – so the question is….WHAT CAN I DO?
Forget social media. Forget about blanket updates on what your organization is “doing”. It’s back to basics as it’s going to take a lot more than eyeballs and likes to hit the ground running when business comes back. And it will come back. While what’s happening now is unprecedented, we’ve seen tough times followed by a bounce back before. The early 80s, the subprime mortgage crisis, 09/11 to name a few. Our job in sales is to focus on the top line, so operations can work on flow through.
Following are three simple things you can do RIGHT NOW at a time when you may be feeling helpless:
ACT NOW. The time is NOW. Now to check in with your customers. Now to ask how they are doing. I mean, really doing? A simple phone call, note or text now will be remembered forever. Embrace the breathing room to really connect with your customers.
What businesses are still running? Ask yourself: Who IS working? Yes, most of the country has come to a grinding halt. At the same time, many businesses are still running and several are running on all cylinders. Who has to travel? Which segments are still thriving? Who supports government agencies and what are they doing? Which areas of business are called to action during times of crisis? How can you pivot to reach your customers?
Think outside the box. What do your customers need right now besides your standard offering? What are their pain points (beyond the obvious) and how can you help? Who are your customers’ customers and what do THEY need? What are they going to need when they’re back in business and use this time to create a solution now.
In summary, you are not helpless. You can use this time to make and strengthen connections. Innovate. Breathe. Creative problem solving, compassion and listening in times of crisis makes customers for life. ACT NOW.
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